UNDERSTANDING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Understanding Popunders: A Guide to This Advertising Format

Popunder advertising has emerged as a popular online tactic, often leveraged by advertisers to enhance brand recognition. Unlike intrusive pop-ups, popunders appear under the main browser tab, remaining undetectable until the user engages with their tab or window. This novel characteristic allows for a less annoying advertising experience for users

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